hi Daniel, I did listen to your case study presentation with a lot of interest, but I did not feel that it was the most fruitful presentation for me, as an inhouse SEO. That doesn’t go to say that it wasn’t good because it really was, but I have mentioned most sessions from the perspective of my own inhouse role at the British Council. Don’t take it the wrong way…you will see that I haven’t mentioned others either, like Sam Crocker, from OMD. His session on competitor analysis was very instructional, and loaded with good stuff. But I don’t do much competitor analysis in my current inhouse role as an inhouse SEO strategist, so I didn’t mention him. Cuidate y suerte con ipadizate!

Hope to see you on Madrid #seopro 2012